compare the missions

KRFC's board of directors voted March 16th, 2006 to adopt a new mission statement despite a petition from members, many of whom were convinced by comparing the original and proposed missions. You can also review the each step on the way to the board's selection.

Founding Mission Statement

KRFC Fort Collins is a locally owned, independent, community, noncommercial radio station that is listener supported and democratically managed. KRFC offers a channel for community building and cultural enrichment in Fort Collins and beyond. Volunteers and staff will provide creative programming and service by:
  • Focusing on our community. Through radio excellence we will create a unique community resource, one that promotes connections and fosters a sense of belonging. We will maintain a local focus for sharing music, arts, culture, news and opinions. We will serve the people of our community by providing outlets for their creative skills and energies.
  • Serving the interests of a diverse group of listeners. PRFR seeks to entertain, stimulate and challenge listeners with wide-ranging music programming, local news, issues and public affairs.
  • Striving to be a forum for many voices, by providing an outlet for the expression of a wide spectrum of ideas; targeting those typically lacking media access.
KRFC is committed to respect for personal dignity. While debate is a necessary and healthy part of the discourse in broadcasting and station management, bigotry and personal attacks will not be tolerated.

Selected by KRFC Board Feb 16, 2006

Mission: KRFC makes great radio that is local, noncommercial, and volunteer powered.

Vision: KRFC will be recognized as a respected voice of the community, creating a sense of place through excellent radio programming.

Values: COMMUNITY. Our primary value is community--the feeling that we all belong and matter to one another. We serve our community. We create a sense of community.

LOCAL FOCUS. We emphasize local affairs, events and people and make a special effort to include people and views typically lacking in the mainstream media.

INTEGRITY. We are accountable for our actions. We treat others with tolerance and respect. We go out of our way to be inclusive and to welcome participation.

EXCELLENCE. We strive for excellence in our programming, in our technical product and within our organization.

OPEN COMMUNICATION AND DECISION MAKING. We communicate and make decisions based on clear, open processes, the inclusion of many voices, and consensus building when possible.

ENTERTAINMENT AND EDUCATION. Our programming is a source of vital information and cultural enrichment.

FREEDOM AND CREATIVITY. We promote these attributes in our programming and among our staff and volunteers.

INDEPENDENCE. We are noncommercial. We are a forum for the varied viewpoints of our volunteers, staff and the broader community.

VOLUNTEERISM. We honor and are driven by the passion, energy and creativity of all of our volunteers.